YouTube and the Classroom

Peter Drucker, author of Managing the Future observed: “We dwell in an extremely turbulent time, not as there is so much change, but because it moves in many directions.” (Drucker, 1993) Effective college and university teachers need to be ableto understand and manage with chance to see, and to persistently revitalize the knowledge base.” The intricacy of quickly changing teaching technology can make it a vital objectives for professionals to learn about the newest tools to boost presentations in the classroom. YouTube has found in the last two twelvemonth to become an emerging technology withstrong potential for enhancing classroom discussions, lectures and presentations.

The following paper discusses the history of YouTube, the influence of YouTube ontoday’s speaking in public audience, and the utilization of YouTube to boost public speaking curriculum. As part of the research seventy seven undergraduate pupils taking the introductoryspeech training course at Daytona Beach College (DeLand, Florida campus) were surveyed about the usage of YouTube technology in the classroom.


YouTube, the most recent gift/threat, is a free video sharing Web site which has quickly grown into a wildly popular way to upload, share, view and comment onvideo clips. With at least hundred million viewings a day and more than 65,000 videos uploaded daily, the Web portal provides teachers with a growing amount if visual info share with a classroom brimming with young multimedia enthusiasts. (Dyck, 2007) Based in San Mateo, YouTube is a little privately funded company. The organization was developed by Chad Hurley and Steven Chen. Over $11 million of funding from was raised by the company Sequoia

Capital, the firm who likewise provided initial venture capital for Google, The founders initially owned a contest inviting the publishing of videos. The competition received the interest of the masses plus Inc, Google. In October 2006, Google acquired the business for 1.65 billion in Google stock.

Since spring of 2006, YouTube has come to hold the top position in online video with twenty nine % of the U.S. multimedia entertainment market.YouTube videos account for 60 % of all videos watched online… The site specialises in limited, typically 2 minute, homemade, comic video clips produced by users. YouTube serves as a swift entertainment break or maybe viewers with broadband computer connections at work or home. (Reuters, 2006)

In June (2006), 2.5 billion videos happened to be watched on YouTube. At least 65,000 videos are actually uploaded daily to YouTube. YouTube boasts approximately twenty million unique users per month, according to Nielsen/NetRatings. (Reuters, 2006) Robert Hinderliter, Kansas State University produced an interesting video history of The segment might be found on the site.

Impact of YouTube in the classroom

“The growing adoption of high speed broadband joined with a dramatic push by content providers to promote video that is online has helped to pave the way for mainstream audiences to embrace online video watching. The bulk of adult internet users in the United States (57 %) report seeing or downloading some kind of internet video content and 19 % do so on a typical day. (Madden, 2007). Daytona Beach College students surveyed indicated that a vast majority of the pupils watch videos on a weekly schedule. College instructors can cash in on the huge increase in viewing internet videos byincorporating their use within the classroom.

Communication research on using visuals as an enhancement to presentations is backed by early researchers including Aristotle. “Although ancient orators were not aware of our currently research on picture memory, they did know the value of vividness. They knew that audiences were more apt to pay attention to and also be persuaded by visual photos painted by the speaker. In his Rhetoric (Book III, Chapters 10 11) Aristotle talks about the value of words and graphic metaphors which could “set the scene before our eyes.” He defines graphic as “making your things.” is seen by hearers (Hamilton, 2006)

“Today’s audiences anticipate presentations being visually augmented, whether they are communicated in the guise of a lecture, a business article, or maybe a public speech. What’s more often, present day audience expects the speaker to visually augment such presentations with a quality of sophistication unheard of possibly ten years ago.” (Bryden, 2008)

The application of visuals increases persuasive impact. For example, a faculty of Minnesota study discovered that using visuals increases persuasiveness by forty three % (Simons, 1998). Today’s audiences are accustomed to multimedia events that will bombard the senses. They often assume that any formal presentation must be accompanied by a few visual element… Presenters who used visual aids were additionally perceived as being much more professional, much better prepared, along with a lot more interesting than those who did not use visual aids. One of the least difficult ways you can help guarantee the success of a speech is preparing exciting and effective visual aids. Sadly, many speakers either do not use visual aids or maybe use ones that are overcrowded, outdated or difficult to understand. (Ober, 2006)

“The saying “A picture is worth a 1000 words” is usually the case. A glance at right brain/left brain theory explains why visuals speed listener comprehension. While the left hemisphere of the human brain specializes in analytical processing, the right hemisphere focuses on simultaneous processing of info and pays little attention to specifics. Speakers which use absolutely no visual aids or perhaps only charts packed with statistics are asking the listeners’ left brains to complete every one of the hard work. After a while, even a great left-brain thinker is suffering from information overload, begins to make mistakes in reasoning, and will lose interest. In computer terminology, “the system shuts down.” The right brain, however can promptly grasp complex ideas presented in graphic form.” (Hamilton, 2006)

“Most individuals process and retain info best the moment they get it in more than a single style. Research results suggest that we remember just about twenty % of what we hear, but more than 50 % of what we see and hear. Further we remember about seventy % of what we see, audibly hear, and actually do. Communications that are reinforced visually and otherwise are often much more credible than those that are merely verbalized. As the saying goes, “Seeing is believing.” (O’Hair, 2007) The vast majority of pupils surveyed at Daytona Beach College indicated a choice for audio/visual dietary supplements to oral presentations.

YouTube videos are able to quicken comprehension and include fascination. Effectively integrateing a YouTube video is able to aid in audience understanding and comprehension of subjects under discussion. YouTube videos also can improve audience memory. Communication research results suggest that graphic images improve listener recall. YouTube videos can decrease your presentation time. A highly effective application of your YouTube video is able to help audience members to understanding complex ideas and problems. Utilizing YouTube may also add to a speaker’s authority. Professional looking visuals are able to complement any verbal presentation.

Curriculum Enhancement

“YouTube” enables users to post video clips on the internet site for anybody to see. Many of the information on the side area is interesting or simply just funny, however, a number of crucial videos havefound their way onto this site. YouTube is a fantastic method for choosing video material for use in speech or perhaps as background material… Just as with Wikipedia along with other sources where the content isn’t screened for reliability, the videos you get on YouTube are only as valid as the original source (Bryden, 2008)

Almost all too frequently beginning speakers neglect to think about the specifics of applying video in a speech. Just since they have access to a way of demonstrating to video, beginning speakers should look at the following issues:

*Cueing video segment before starting the presentation
*Checking room lighting, visual distance, along with acoustics
*Evaluating the amount of time it takes to present, show, and also incorporate the video segment with the remaining content of the presentation

The importance of YouTube technology for speaking in public training courses falls into 3 categories: lecture presentations, integrated use in student speeches, and also sample speech evaluation.

YouTube has value for boosting lecture discussions of various presenting and public speaking topics and issues. seventy four % of the pupils surveyed suggested that they prefer to look at a video during a presentation. Public speaking instructors struggle to find appropriate examples and illustrations. I recently applied a speech found on YouTube which was delivered to Columbia Faculty pupils by Lee Bollinger, the president of the university. President Bollinger gave speech introducing the President of Iran, Mahmoud Ahmadinejad on September 24, 2007. buy youtube views used the YouTube speech as being a case study to examine speech ethics. President Bollinger was in the middle of a number of ethical troubles in the variety of a debatable speaker for the university and the use of his of vitriolic language in his presentation introducing the Iran’s president. My classes enjoyed a lively discussion about speech ethics following his presentation.

YouTube has value for integration in student speeches. Daytona Beach College students happened to be asked: “What is the best value of using an internet clip during a speech? Summary responses included the following:

*It offers the audience a better visual and will guide them relate with the issue.
*It tends to make the audience much more interested.
*Some audiences need visuals to realize the topic.
*It helps you to connect to the market.
*puts some “umph” inside the speech..
*its good for proving arguments.
*can say something better than you are able to.

Students are needed in standard public speaking classes to be able to utilize visuals to maximize the quality of info shared and also to shoot the interest of their audience. A quick YouTube segment is able to enhance the quality of a business presentation. For example, I recentlylistened to a speech on climate change. The pupil speaker located a brief segment on YouTube from Al Gore’s well known video “An Inconvenient Truth.” The video segment helped to audience to visual the impact of climate change on our environment.YouTube has video segments on a wide array topics from Affirmative Action to Zoology.

YouTube in addition has value for sample student speech evaluation. It is tough for presenting and public speaking teachers to located timely sample pupil speeches. Some publishers provide instructors with DVD/CD speech samples. But these samples start to be outdated quickly. YouTube has recent speeches delivered by students for web based college public speaking courses. Additionally, YouTube features speeches delivered by many business professionals and educators. For instance, last semester my public speaking sessions looked at a speech by the Toastmasters International World Champion, Darrin LeCroix. The speech is a lot more than entertaining. The speech provided my pupils with insight into excellent dental delivery.

Bill Gates observed: “The really intriguing highway applications are going to grow out of the participation of hundreds or tens, or millions of folks, who will not just consume entertainment and other info, but will create it, too. (Gates, 1995). YouTube is supplying educators an opportunity to utilize this technology to enhance classroom instruction.


The recent Pew Foundation Internet as well as American Life Project observed: “Online video is a core function in a growing discussion concerning the influence of user-driven “Web 2.0″ technologies. youtube and Other video sharing websites tend to be held up as effective illustrations of both the social and monetary worth of applications crafted around user contributions. And as consumers know the unlocked potential of video that is online, an unique channel of synergistic mass communication has started to emerge in everyday life.” (Madden, 2007).

YouTube technology can assist both students and educators in developing successful presentations. This technology also can offer college instructors with appropriate info and examples. Gardner Campbell, a professor of english at the Faculty of Mary Washington concluded: “We’re witnessing not simply the now regular Internet trend of significant new resources but also greatly and unpredictable scaled repositories of public domain materials which are info resources which are crucial for ourselves as well as the students of ours. As the information abundance spreads, and in case we are brave and curious enough to embrace it, we will find our own serendipity fields significantly expanded. (Campbell, 2007)

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