Activities Marketing and Sponsorship Movements to get 2012

Everyone in sports marketing and sponsorship knows who the primary players are in the advertising of sports. Rights holders, broadcasters, owners of teams, facilities and events plus the athletes and fans all have the role of theirs to play. The marketing of sports happens to be an adaptive art that calls for continuous adjustment to satisfy that insatiable need by fans for much more interactive experiences and contact with their beloved teams and athletes.


This year in 2012 there is the chance that the area of broadcasting might look for a breach in the wall of invulnerability which it has been experiencing for the last 50 years. For the first time, a new technology has emerged for broadcasting of sports for which broadcasters don’t have a monopoly or first right of refusal on consumption. This technique is live videos streaming of situations. This could mean the start of a race between other players in marketing and advertising of sports and sports sponsorship to discover who could win the day and provide fans with a new and unique experience. Live video technology enables the transmission of any occasion, competition or perhaps game live to the supporters of its via the internet, without needing one third party between the fan along with the event. That’s correct, sports fans. This technology might eliminate the broadcasters from this specific part of the advertising game. But, is that a great thing or even a nasty thing?

Part of the immense value of sports is the revenue acquired by fighting broadcasters bidding against one another for rights to broadcast events. Would the sponsors that will pay out so dearly to the broadcasters to display their brands be willing to part company, albeit simultaneously or temporarily from the symbiotic connection the sponsors have with the broadcasters? Imagine teams taking advantage to talk directly with the fans of theirs. This is what live video streaming allows them to do. Which means absolutely no broadcast media filtering, being and analysing paid for doing what they have done for more than fifty years. Imagine, sports organizations building their own media companies, or even having an internal media department to point out probably the least. If the popularity of streaming video is doubted by you, you need to have never heard of YouTube. Where worldwide have you been? Online video has by far the most online day site visitors amongst anything on the internet.

YouTube gets a lot more unique daily traffic each day than Facebook. Websites with streaming video get more link juice from Google due to the organic nature of trips verified by more time on the website watching streaming video. The broadcast game may well have a unique gorilla in the booth as teams understand they can create broadcast experiences standard broadcast media find impossible to put together. Search for this to become a trend which will get bigger and bigger throughout 2012 as teams provide real time interactive encounters with their teams during games. The thought really is how the broadcast media respond to this changing reality. The romance between sports broadcasters and sports properties has had an ebb and flow the historical past. Time will reveal if the broadcasters come up with a distinctive technique to get involved, as well as to manage this brand new technology of the teams.

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